Every once in a while a dog enters your life and changes everything …

That time came for us with our adoption of Bailey, a 5 year old Papillon with drop ears called a Phalene. We heard she was a registered, retired breeder dog from champion blood lines, available from what we believed was a licensed breeder.

This “breeder’s” home was a secluded, desolate place where we heard the sounds of unseen barking dogs from near and far.

But the moment my reluctant husband laid eyes on her it was love at first sight. I was more hesitant because she barely acknowledged us. Back then, we had never heard of a puppy mill.

— How It All Started

Once we got her home, her emotional and physical wounds quickly became obvious. She had no socialization skills and didn’t make a sound. She was submissive and cowered from our touch. Days later, the vet explained that her entire mouth was horribly decayed beyond repair, nearly every one of her teeth were loose and would need to be removed if she were to have any chance to survive.

Following her spay and teeth removal surgeries we further learned that she had pyometria and had she not been spayed when she was, she’d likely have died within 2 weeks.

Fast forward 8 years and Bailey certainly found her voice and hasn’t stopped yapping since. She’s a toothless warrior whose pancreatitis means she’s on special food and medication for life. She is still skittish with anyone except us, but loves our other 3 dogs that she inspired us to rescue.

Bailey has profoundly changed the way we see the world. We’ve become passionate advocates for rescue and in her way, Bailey has led to the rescue of at least 6 other dogs among our relatives and friends.

Sweetie B Petwear is named for our beautiful Bailey, who I often call my Sweetie B. Like her, all products are beautiful inside and out, and are thoughtfully created for all the sweet dogs that make the world more beautiful for us.

— We're Pawsitively Dif-furent!

Sweetie B Petwear was created to offer everyday luxe for dogs. Designed in Toronto, Canada by Susan Snider, Sweetie B presents truly wearable styles that are always eye catching and captivating — whether you’re seeing them for the 1st time or the 100th … just like your beloved dog!

We believe that every dog has its own unique beauty and are committed to providing stunning, glamorous and blingy accessories that showcase that beauty for dogs of all ages, breeds, sizes and colours — from XXS to XXL.

Puparazzi Worthy

We firmly believe that while everyday necessities like winter coats, raincoats and denim jackets, faux leather harness jackets, booties, hoodies, collars & leashes need to be comfortable, safe and functional, they should also make a unique fashion statement!

Our products are meticulously created in a variety of luxury metallic fabrics designed to be super comfortable, lightweight, breathable & of course shimmering, so your dog can look gorgeous & trend setting while staying comfier, dryer and happier in any weather.

Dogged Determination

We are committed to minimizing waste. Our unique business model allows us to respond swiftly to market demand and produce only what is needed. For out of stock items, this model enables us to achieve a 45-day manufacturing lead time from purchase order to shipment. This enables us to reduce waste at every point in our supply chain, and helps shrink our overall environmental pawprint.

— PUPTOWN PAWTNERS